The universal Apple Gift Card, which can be used for goods, services, and subscriptions within the Apple ecosystem, has replaced iTunes gift cards.

Apple Gift Cards are a popular corporate marketing tool often used as rewards in loyalty programs, surveys, and competitions.

Gift cards are most sought after during holidays and special events.

They appeal to a broad audience, including both Android and Apple users.

The main features of modern gift card traffic are personalization and interaction with applications and mobile wallets.